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By the way, here is an article on how to run a successful email outreach campaign, be it for link-building or any other purpose. Once you've collected a list of backlink prospects, find their contacts, select your most suitable resources, and launch an outreach campaign. + learning resources site:edu OR site:gov This is how I earned my Knowledge Panel in Google: By appearing in the list alongside other SEO experts, again and again: Google uses entities to understand the world, so once your brand is cited next to the known entities, Google will slowly start perceiving your site as an entity. In other words, you want to be referenced alongside your competitors.ДЄpart from the link equity, co-citation links send highly converting clicks from people that are exploring options.ДЄnd whatвЂ™s more, these types of links put you in GoogleвЂ™s Knowledge Graph, i.e. The bottom line here: You want to appear on the same lists as your competitors do. This is a very powerful tactic, which is also the hardest to implement. It could also be original research with meaningful findings, an interview, an infographic, or even a tool (investment calculator, backlink checker, meme generator, etc.).

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